Moto Marine Digital + Facebook.
Your next buyer is on the couch at 9 p.m. scrolling Facebook. The question is whether your boats are in that scroll, and whether what they see matches what’s on your lot. One catalog does two jobs. It puts your units in front of local buyers as free listings when they search, and it powers Meta ads when you want to push harder, with tracking that ties it all back to leads.
The Catalog Is The Integration
The catalog does double duty, and most dealers only ever hear about half of it. Set up once, it can surface your units as free local listings, so a buyer searching for a pontoon or a center console near them sees your boat without you spending an ad dollar. The same catalog then powers inventory ads, Marketplace placements, and retargeting when you want real reach. Free gets you found. Paid gets you volume. Both run on the same feed, and ours builds itself from your website, which is already synced to your DMS.
-
New arrivals rotate in
Units enter the catalog when they hit your site.
-
Prices follow the lot
An ad never shows a number you moved off of.
-
Sold boats drop out same day
No budget burns on units that left the lot.
-
Real photos, real descriptions
Every unit gives the ad something worth stopping the scroll for.
Your Site And Facebook,
Actually Talking
Every Moto Marine Digital build ships with the Meta Pixel wired in properly, which does two jobs. It builds your retargeting audiences automatically from the people who visit your listings. And it closes the loop on attribution, so when a lead comes in, you can see which ad and which unit started it instead of guessing where your budget went.
Most dealer sites either don’t have this or have it half-installed by a long-gone vendor. It’s boring plumbing, and it’s the difference between advertising and advertising blind.
The Buyer Who Looked Once Sees That Boat Again
A shopper opens your pontoon listing, runs the payment calculator, and leaves without filling the form. Most dealers lose that person. With the connection in place, that exact unit follows them through their Facebook and Instagram feed for the next two weeks.
Nobody impulse-buys a $60,000 boat on the first visit. The cycle is weeks of looking, comparing, and convincing a spouse. Retargeting keeps your unit in that conversation while every other site they visited gets forgotten.
Want The Campaigns Run For You? That’s On The Menu.
The team at Moto Marine Digital runs Meta ads for dealerships, one campaign reaching both Facebook and Instagram. Setup, budgets, audiences, and a straight monthly read on what’s working. Marine has its own rhythm, and it helps that the people managing spend know that March and November are different animals and that a bass boat and a pontoon want different audiences. Every form fill and phone call gets tracked back to the campaign and the unit that produced it, so the monthly report shows leads and deals, not clicks and impressions.
Already have an agency or an in-house marketer? Keep them. The catalog and tracking make their work better, and they’ll thank you for the first accurate feed they’ve ever been handed.
See Your Units Running As Real Meta Ads.
Request A DemoSee Your Inventory Connected
Book a 30-minute demo and the team will show your current units as a live Facebook catalog, walk through how retargeting follows your site visitors, and talk through whether managed campaigns make sense for your dealership.