Moto Marine Digital + Microsoft Merchant Center.

The Shopping Channel That Actually Takes Your Boats.

Google’s shopping surfaces refuse boats outright. Microsoft went the other way. Bing’s vehicle listing ads and the Microsoft Start Marketplace accept boats alongside cars, RVs, and powersports, with free listings and paid placements pulled from an inventory feed built from your website.

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Your Boats, Listed Where
Google Says No

This is the part most dealers and plenty of marketers don’t know. Microsoft’s vehicle ads program covers boats, trailers, and powersports, not just cars. A shopper searching Bing sees your unit with a photo, price, and dealer name right in the results, and the free Marketplace listings cost nothing to appear in.

Built from your live inventory
The vehicle feed generates from your website, already synced to your DMS.
New units flow in, sold units drop out
The same accuracy that runs your site runs the channel.
Free listings plus paid placements
Appear in the Marketplace at no cost, add vehicle ads when you want reach.

The Parts Side Rides Along From Google

Import

Microsoft Merchant Center has a built-in Google import tool. Sign in and point it at your Google feed.

Schedule

Set the re-import to run automatically. Your approved parts catalog carries over and stays current on its own.

Done

Two lanes, one source. Boats through the vehicle feed, parts through the Google import, nothing to babysit.

Real Searches, Almost No Competition

Bing serves a real slice of US search, heavy on desktop, and it’s the default on every Windows machine and Edge browser nobody bothered to change. Those searches happen with or without you. The difference from Google is who’s bidding. Almost no marine dealers run Microsoft’s vehicle listings, so your units aren’t fighting eight competitors for the same shopper. Early and uncrowded is the whole pitch. On Google you’d pay a premium to stand out. On Bing, showing up at all mostly does it.

Put Your Boats On The Channel Google Closed.

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What The Channel Realistically Delivers

Straight expectations first. Bing volume is a fraction of Google’s, so this is a steady second stream of shoppers, not a flood. The reason it’s still an easy yes is the ledger. Free listings cost nothing, the boat feed builds itself from your site, the parts feed imports from Google on a schedule, and the audience skews desktop and older, which is not a bad description of who buys boats with money in hand. A channel that takes an afternoon to open and nothing to maintain doesn’t need to be huge. It needs to be net positive, and this one is.

Questions Dealers Ask Us

Can I list boats on Bing and Microsoft Shopping?

Yes. Microsoft’s vehicle listing ads and the Start Marketplace accept boats, trailers, and powersports, which is exactly where Google draws its line. It’s the one major shopping channel where your actual units can appear.

Can I import my Google Merchant Center feed into Microsoft?

Yes, for the parts and accessories side. The built-in import tool pulls your Google catalog on a schedule. Boats don’t ride that import because Google’s feed can’t contain them, so the boat side runs on its own vehicle feed built from your website.

Is Microsoft Merchant Center free?

The account and free listings cost nothing. Paid vehicle ads and Shopping campaigns are optional and budgeted like any ad spend, entirely your call.

Is Bing worth it for a boat dealership?

As a primary channel, no. As a second stream where your boats can actually be listed and almost nobody’s competing, yes. It costs almost nothing to run and reaches buyers most dealers never touch.

How long until products start showing?

The first feed review takes a few days to clear, and after that the scheduled syncs keep everything current without anyone touching it.

Will we get another dashboard to check?

Barely. Both feeds run on schedules, and we watch the account health as part of keeping your feeds clean.

Put Your Boats On The Channel Google Closed

Book a 30-minute demo and the team will show you how your current inventory maps to Microsoft’s vehicle feed, what carries over from Google on the parts side, and what the channel looks like running.

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