Founder, Moto Marine Digital
Alex Alexakis founded Moto Marine Digital in 2025 to give boat dealers websites that sync with their DMS, keep inventory on their own domain, and rank in local search. He has built websites since 2009 and runs PixelChefs, the team that builds every Moto Marine Digital site. He lives in Central Florida and fishes inshore around Punta Gorda.
The origin
The idea came out of a meeting with Bryan Potzner and the Winboats team. They kept running into the same gap. Dealer inventory lived in the DMS, the dealer’s website lived somewhere else, and the two didn’t talk to each other.
Alex had seen the same issues in SEO audits for years. Staff retyped boats by hand, sold units stayed online for weeks, and inventory pages sat on third-party subdomains, so Google didn’t credit them to the dealer’s own domain.
Moto Marine Digital is his answer to that. It’s a website platform made only for boat dealers, connected to the DMS, with inventory pages on the dealer’s own domain. Winboats is a select partner, and the platform connects with all major marine DMS systems.
Most agency owners have never carried a P&L. I have, and I still do.
Alex Alexakis
Off the clock
Alex grew up in Greece, where summers meant days on the water around the islands with his family. He lives in Central Florida now and fishes most weekends, for bass on the local lakes and for redfish and snook around Punta Gorda, usually with his favorite fishing partners, Demi and Philip.
That’s a big part of why the platform works the way it does. Alex buys boats, gear, and service the same way your customers do, so he knows what a buyer wants to see on a listing before they pick up the phone.
It’s also why Moto Marine Digital listings talk about the local water and how the boat will get used, not just the spec sheet.
Experience
Most of Alex’s work has been judged on leads and sales, first at a national resort company and then on agency client sites. That’s the same standard a dealer website gets held to.
Alex spent six years on the digital team at Westgate Resorts, one of the largest privately held resort companies in the country. By the end he ran lead generation for the timeshare division, plus web design, SEO, and paid media, with a team of six.
Timeshares and boats are both purchases buyers research for weeks before they sign. The way leads get captured, tracked, and followed up is a lot alike.
Before PixelChefs went full time, SEO agencies sent Alex their technical audit work, often four deep audits a week. He checked crawlability, indexing, page speed, content, and conversion leaks on sites built in WordPress, Shopify, and everything in between.
After that many audits, he spots what’s costing a dealer leads within minutes. The same five problems show up on most dealer sites.
What Alex checks first on a dealer site
Every Moto Marine Digital site is built so none of these happen.
Results
One boat dealer running on Moto Marine Digital, and one high-ticket resort site Alex’s team rebuilt. Both had the same goal a dealer does, more of the right people finding them on Google.
Winnisquam Marine, New Hampshire
Winnisquam Marine sells and rents boats from three locations in New Hampshire. The team rebuilt their sales and rental pages on Moto Marine Digital, synced inventory from Winboats, and fixed the technical problems holding the site back. Within four months, Google traffic had more than doubled.
WestgateEvents.com
A rebuilt site for a national resort brand, built to rank for searches tied to specific destinations. It’s the same local search game a dealer plays every spring.
We’ll pull your current Google traffic and rankings and show you exactly where the leads are slipping through.
Stages and panels
Alex has judged the US Search Awards every year since 2023, reviewing entries from search teams across the country. He has spoken at SEO and web conferences in the U.S. and Europe, and he co-hosts the SEO Party podcast.
Reviews
There are plenty of people who claim to understand SEO and Google Ads. Alex actually does.
What I loved most about Alex is that he really understands how to design a beautiful website that also converts customers.
Alex took our site that was a mess and fixed it to be slim and fast.
December 6 to 9, Tampa Convention Center. Booth number coming soon.
FAQ
Alex Alexakis founded Moto Marine Digital in 2025. He also founded PixelChefs, the Orlando web design and technical SEO agency that builds and maintains every Moto Marine Digital dealer site.
Alex has built websites since 2009. He spent six years on the digital team at Westgate Resorts running lead generation, has run technical SEO audits on more than 1,000 websites, and judges the US Search Awards.
Yes. Alex lives in Central Florida and fishes for bass, plus redfish and snook around Punta Gorda.
The PixelChefs team of 18+ designers, developers, and SEO specialists builds and maintains every Moto Marine Digital site.
Moto Marine Digital will be at MRAA Dealer Week 2026, December 6 to 9 at the Tampa Convention Center. You can also request a 30-minute demo or call 407-283-7293.
Book a demo
Book a 30-minute demo with the team that builds the platform. They’ll review your current site and DMS setup and show you what they’d change.