The Ipsos research NMMA and MRAA released in early 2026 put it plainly. The boat buyer’s path to purchase is now “digital-first and self-directed,” shaped by YouTube, social, online reviews, and dealer websites long before anyone picks up a phone. By the time a buyer walks onto your lot, they’ve compared your inventory against three […]
New powerboat retail sales hit 231,576 units in 2024, down roughly 9% from the year before, while pre-owned moved 858,798 units, almost four times the new-boat volume. That’s the lot most independent dealers are actually selling from. And for every dealer pulling steady leads off their inventory, there’s another one wondering why the same listings […]
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